The 12 Analytics Blogs Every True Pro Follows
Average analytics blogs present data in a dry and monotone way. The content’s there, but you don’t feel any kind of enjoyment, motivation, or excitement when you read it.
Good analytics blogs are average analytics blogs with character. They typically feature a couple of rotating authors whose expertise leans more toward creative expression rather than writing about serious user, mobile, or SaaS data analysis.
First-class analytics blogs offer unparalleled insights into data-driven customer behavior, business operations, past bottlenecks, and possible future outcomes across a multitude of platforms. They’re also very fun to read.
These are the best 13 analytics blogs we’ve hand-picked for your reading convenience. Let’s jump in.
Kalzumeus is a finance, marketing, and software engineering blog run by online entrepreneur and prolific writer Patrick McKenzie. After a 6-year stint with Stripe, Patrick is now a semi-retired advisor and an active participant in all things analytics under the handle @patio11.
What we like: Patrick doesn’t take any prisoners. His attitude to solving problems takes readers on a deep and long ride to the underbelly of both approved and shunned marketing tactics, where he explains complex subjects through the lens of numbers, personal anecdotes, and engineering misconceptions turned wins.
At one point, as Patrick claims, he was responsible for contributing at least half of the words on Stripe’s website. He also dabbles in the intricacies of finance on Bits About Money.
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James Serra is a big data and data warehousing blog run by SQL Server MVP and former independent data warehouse/business intelligence consultant James Serra. Now, James is part of the Microsoft team, where he assumes the role of big data and data warehousing solution architect.
What we like: On his blog, James offers a no-nonsense approach to data and analytics targeted at industry professionals, data enthusiasts, and upcoming data engineers. Apart from succinct and helpful summaries of the latest news in the world of big data, James’s blog is a trove of resources, tips, and previews that nudges analysts to make better and more informed decisions in the long run.
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Crazy Egg (that’s us!) is an online resource that provides key insights into digital marketing, visual design, copywriting, data analytics, and user experience. You can use Crazy Egg’s analytics tool (heatmaps, visitor recordings, traffic analysis, and error tracking) to optimize your money pages and drive more conversions.
What we like: Crazy Egg’s blog offers a variety of resources on today’s most popular data-led topics, including Google Analytics 4 (GA4) tips and tutorials, heatmap case studies, and web analytics tool guides. Its robust author lineup ensures the addition of fresh, helpful, and varied analytics and analytics-adjacent content daily.
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Tom Tunguz is a popular data-driven blog operated by Tomasz Tunguz, a venture capitalist at Theory Ventures. His resume is filled to the brim with heavy hitters such as Redpoint Ventures, where he served as a managing director, and Google, where he worked as a product manager on its monetization team. You can find Tomasz posting on the X platform under the handle @ttunguz.
What we like: Tomasz offers a unique glimpse into the everyday machinations of analytics and data from an insider’s perspective. His takes are short, concise, and to the point—but never boring or trite. Startup and SaaS enthusiasts would NOT want to miss subscribing to Mr. Tunguz’s blog, where more than 150K like-minded individuals receive his posts by email whenever they come out.
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Occam’s Razor is a data, marketing, and analytics blog written and managed by Avinash Kaushik. Avinash is the former director of global analytics and digital marketing evangelist for Google, a co-founder and chief education officer for Market Motive, and the current chief strategy officer for Croud Group. He’s active on social media at @avinash.
What we like: Avinash’s blog posts are unlike any other in the industry. He constantly defies pre-established conventions and dismantles the crowd’s wisdom in as few as a couple of steps—unequivocally backed by data.
Avinash is also a fan of Venn diagrams and an ardent proponent of visual learning. For the uninitiated in Avinash’s style, his blog could best be described by the following Japanese quote as featured on his website: “Eat like a bird, and poop like an elephant.”
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Search Engine Land is a popular web analytics news outlet and one of the most trusted online resources by and for marketers worldwide. It’s overseen by Danny Goodwin (@mrdannygoodwin on X) and it largely covers the latest changes, updates, and disruptions in SEO and paid search. Contributors include Barry Schwartz, Anu Adegbola, Mike Pastore, Constantine von Hoffman, and Chris Wood.
What we like: Very few sources are timely, factual, and open to scrutiny in the rapidly changing SEO + PPC landscape. Search Engine Land is one of them. It features everything: from the latest Google algorithm changes and ad placement experiments to Amazon SEO best practices and ChatGPT keyword research prompt guides—Search Engine Land has it all and then some.
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Diggity Marketing is an extensive SEO hub focused on implementing concepts, actions, and novel search engine optimization strategies that work. It was founded by Matt Diggity, a former engineer and current SEO entrepreneur with a passion for testing and data. You can find Matt at @MattDiggitySEO on the X platform.
What we like: Whenever new SEO trends emerge, Matt Diggity soon follows. Often, he’s the sole proprietor of such trends. Matt’s blog offers hands-on methodologies for building sustainable online businesses repeatedly and effectively. He learns through trial and error and offers front-row seats into the inner workings of successful websites.
Check out Diggity Marketing if you’re a fan of spreadsheets and if you want to stay on top of your SEO game in a constantly evolving industry.
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Amsive is an event and performance-oriented marketing agency that advocates for organic business growth through leveraging hard data. Its blog is a reflection of Amsive’s company values, providing clear signals in an increasingly noisy online environment. It’s run by the agency’s SEO team, with occasional guest contributors adding the perfect touch to round off any marketer’s reading checklist.
What we like: Amsive’s main focus is on helping clients achieve their goals via holistic and reproducible long-term digital campaigns. Interested marketers can read about national and local SEO best practices and consider in-depth competitor analytics to better position their brands. You can also check out SEO superstar and Amsive’s vice president of search Lily Ray’s extensive studies to keep your finger on the proverbial pulse.
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Tom Anthony is a web development, SEO, and cybersecurity blog centered on the author’s data-oriented philosophy and his propensity for challenging the status quo. It’s managed by Tom Anthony, a PhD graduate with interests in AI, cloud infrastructure, and ethical hacking.
What we like: Tom Anthony’s blog is a textbook example of quality over quantity. His most infamous blog entry covers that one time he exploited Google’s API to access its manual actions database without requiring any authorization on the search engine behemoth’s part. Tom also tried to show up unannounced at Boris Johnson’s cabinet meeting on Zoom with interesting results. His social media handle is @TomAnthonySEO.
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The Analysis Factor is a highly technical statistics and data science online portal aimed to teach researchers proper implementation, extrapolation, and data and analytics integration (DAI). It’s founded and managed by Karen Grace-Martin, whose professional honors are barely eclipsed by those of her blogging compatriots.
What we like: Karen’s blog is as serious as it gets. If your body recoils at the thought of mathematical functions, advanced formulas, and large datasets, look elsewhere. If you’re passionate about learning through experience, however, The Analysis Factor could become a valuable addition to your analytics toolkit.
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Neil Patel is a data-focused blog part of the wider NP Digital network. It was founded by Neil Patel, an industry veteran, marketing influencer, and prolific entrepreneur. You can find Neil at @neilpatel on today’s most popular social media platforms.
What we like: Neil’s blog is an excellent starting point for upcoming marketers, offering both beginner-friendly and advanced educational materials on how to build a profitable online business in a competitive marketplace. Its succinct writing style, research-backed studies, and results-oriented content turns complex marketing concepts into easily digestible tidbits to understand and apply.
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Detailed is an SEO-focused web platform where team members from some of the world’s most influential companies undergo productive SEO discussions. It’s hosted by Glen Allsop, an industry veteran and unapologetic Lamborghini (strictly rental) enthusiast. You can find Glen at @viperchill on the X platform.
What we like: Detailed is more useful than 99% of today’s blogs. One of its pages features a live ranking of the top 50 best-performing websites in Google, which you can also browse according to their respective categories—including finance, food, marketing, and travel. Its blog posts are bereft of guesswork and full of helpful information on how (and why) it’s important to rank high in Google Search.
Follow Glen’s blog to get the latest news on search marketing and engage in insightful dialogue on the past, current, and future state of SEO.
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