SaaS Operations: BetterCloud leads in G2 Winter ’25

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As winter wraps its frosty embrace around us, we can’t help but show gratitude for our incredible journey at BetterCloud. Winter also means G2’s quarterly reports are out, the G2 Winter 2025 reports are here and we have exciting news to share!

For the nineteenth consecutive quarter, BetterCloud stands out in the SaaS Management Software industry and we’re not just smiling, we’re doing a victory dance! BetterCloud is featured in 145 G2 Winter 2025 Grid Reports and named a Leader in SaaS Operations Management, SaaS Spend Management, Data Loss Prevention, and Cloud File Security.

To our amazing customers, thank you!

Bettercloud is one of the easiest and intuitive SaaS management platforms to navigate through. It has helped my organization tremendously to make our onboarding and offboarding processes more efficient and easy to implement. We use Bettercloud everyday and it integrates very well with our Google environment.”Verified User in Hospital & Healthcare

BetterCloud is essential because it saves my team from the the old time consuming manual onboarding and offboarding processes.”Eduardo R., IT System Administrator

Industry-wide recognition: BetterCloud leads in 5 key SaaS Management categories

As the first SaaS management platform to hit the market, we’re proud to sustain that leadership 13 years later.

Over the years, BetterCloud has evolved to become multi-SaaS (2016), included no-code automation (2020), acquired best-in-class SaaS Spend Management tool, and constantly evolve BetterCloud to meet the needs of today’s IT professionals.

BetterCloud stands alone as the leading SaaS Management Platform, excelling in all 5 critical categories: aaS Spend Management, SaaS Operations Management, Data Loss Prevention, User Provisioning and Governance Tools, and Cloud File Security.

Breaking down the badges

G2 Winter 2025 SaaS Operations Management Most Implementable Enterprise

SaaS Operations Management

  • Leader
  • Most Implementable
G2 Winter 2025 SaaS Spend Management Best Estimated ROI Enterprise

SaaS Spend Management

  • Most Implementable
  • Fastest Implementation
  • Highest User Adoption
  • Best Estimated ROI
G2 Winter 2025 User Provisioning and Governance Tools Leader

User Provisioning and Governance Tools

G2 Winter 2025 Data Loss Prevention(DLP) High Performer Enterprise

Data Loss Prevention (DLP)

  • Leader
  • High Performer
  • Best Estimated ROI
G2 Winter 2025 Cloud File Security Leader
G2 Winter 2025 Data Security Leader

What’s new at BetterCloud?

BetterCloud is dedicated to continuing to innovate to match the needs of the IT industry.

  • Altitude 2024: We brought back the beloved conference, Altitude! 
  • Tricent acquisition: In November, we announced the acquisition of Tricent. This acquisition further solidifies BetterCloud as the leader in SaaS Management and the ultimate SaaS Lifecycle Management Platform.
  • Self-Service Agent: To improve response times for employees and reduce the workload on IT teams, BetterCloud’s Self Service Agent is the answer! In November, we launched the self service agent in Slack that allows end users to activate automated workflows without IT lifting a finger.

About BetterCloud

BetterCloud is the market leader for SaaS lifecycle management, enabling IT professionals to transform their employee experience, maximize operational efficiency, optimize SaaS spend and centralize data protection. With no-code automation enabling zero-touch workflows, thousands of forward-thinking organizations rely on BetterCloud to automate processes and policies across their cloud application portfolio.

By streamlining and automating critical work like user lifecycle processes and spend optimization, BetterCloud’s thousands of customers enjoy greater operational efficiency and employee productivity.

See why BetterCloud is a leader in SaaS Operations Management and Cloud File Security. Schedule a demo now to learn more.



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